Case Study: Better chicken

Enhancing Alternative Protein Offerings Through Emerging Technology

Faced with evolving consumer preferences and emerging technologies, SI conducted an extensive analysis that included evaluating cutting-edge developments in plant-based proteins, cellular agriculture, and novel production methods. Additionally, they rigorously assessed the client’s existing alternative protein products, considering taste, texture, nutritional profiles, and consumer feedback. The result was a strategic roadmap outlining avenues for product enhancement, while identifying key industry players for potential collaboration. Ultimately, SI’s efforts illuminated a path forward for their partner, enabling them to improve product quality, reduce production costs, and meet the ever-evolving demands of consumers in the alternative protein market. This case study exemplifies SI’s commitment to innovation and strategic thinking in helping organizations thrive in dynamic industries.

 

Client Overview:

At Strategic Innovation (SI), we embarked on a transformative journey with an FMCG company seeking to strengthen its foothold in the alternative protein market. Faced with evolving consumer demands and emerging technologies, our mission was to explore innovative ways to elevate their existing product range.

Background:

Our FMCG partner, a leader in alternative proteins, faced the dual challenge of maintaining market relevance and meeting consumers’ ever-growing expectations. To address this, we initiated a comprehensive study aimed at harnessing cutting-edge technology and market insights.
Our Approach:

  1. Technology Landscape Analysis: We conducted an in-depth analysis of emerging technologies in the alternative protein space. This included assessing developments in plant-based proteins, cellular agriculture, and novel production methods.
  2. Current Product Evaluation: To provide a benchmark, we rigorously evaluated the client’s existing alternative protein offerings. We assessed taste, texture, nutritional profiles, and consumer feedback.
  3. Route Mapping: Our experts created a strategic roadmap that outlined potential routes for enhancing the client’s product range. This map considered market trends, technological feasibility, and consumer preferences.
  4. Stakeholder Engagement: We identified key industry players, including startups, research institutions, and suppliers, who were at the forefront of alternative protein innovation. Recommendations were then made on potential collaboration partners.

Outcomes: Our comprehensive analysis resulted in a clear path forward for our FMCG partner. Our findings illuminated opportunities to improve product quality, reduce production costs, and meet the evolving needs of consumers.

 

Moving Forward: With our guidance, our FMCG partner is now equipped to embrace the future of alternative proteins. By engaging with emerging technology and collaborating strategically, they are poised to launch enhanced products that meet the demands of a rapidly evolving market.

 

Conclusion: Our case study demonstrates the power of innovation and strategic thinking in navigating the complex landscape of alternative proteins. At SI, we remain committed to helping organizations thrive in an ever-changing world, one transformation at a time.