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About Us

Our Story

Strategic Innovation is based in Cambridge, UK with a team of 5 core consultants and a range of external topic experts.

With a technical focus and a passion for sustainability, our expertise covers multiple sectors, with a particular emphasis on the food, beverage and FMCG industries. We believe these sectors offer the biggest potential to address the world’s most pressing problems of environmental degradation and poor nutrition, whilst delivering economic success. And for this we need innovation at every system’s level.

Our mantra is that a great solution to the wrong problem is no solution. Spending time truly understanding the real problem using structured techniques leads us to the innovations most likely to succeed. Our “head in the clouds and feet on the ground” approach brings creativity, flair and a different perspective, but grounded in rigour, science and data.

We are driven by values

We want to leave the world better than we found it.

Our core values of Care, Respect and Trust are imbued in our company culture and the work we do.

Together we strive to feed, move and power the world in a much more sustainable and regenerative way.

Super Efficient

Pressed for time? Need it done by yesterday? We deliver on budget and on time.

Deeply Committed

Our core values are Care, Respect and Trust, which are passed onto our projects, and you.

Highly Skilled

As a team of curious engineers, physicists, chemists and biologists, we’ve got you covered.

Meet the Team

Paul Frobisher


Nicola Scott

Principal Innovation Consultant

Mina Forrest

Innovation Consultant

Myles Bates

Innovation Consultant

You Li

Innovation Consultant

Weiyao Meng

KTP Associate – Data Science

Social listening case study available now 

We have used real-world data on skincare to show you  the types  of insights possible using Hazel