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Press Release: New Knowledge Transfer Partnership with University of Nottingham

Strategic Innovation Limited (SI) is thrilled to announce the launch of a Knowledge Transfer Partnership (KTP) with the University of Nottingham. Co-funded by the UK’s innovation agency, Innovate UK, we will work closely with Nottingham University Business School’s two centres of excellence, N/Lab and the Haydn Green Institute to scale up our AI-enabled consumer insight capabilities.  

This will support our ambition to support food system sustainability through our ‘Think Better World’ concept. Based on the belief that we can only make meaningful change when everyone has a voice and access to the same information, we hope to engage stakeholders from farm to fork – and beyond – to better understand the barriers and enablers to sustainability. 

“I’m so excited to be at the start of a dream that has been incubating for several years. We desperately need better world thinking. And that starts with better insight which we get from better data and analytics.” 
Paul Frobisher, Director Strategic Innovation

The KTP will scale up SI’s existing consumer insight services through the application of novel AI/machine learning technologies to increase the speed, quality and precision of data capture and analysis processes. Guided by powerful insights, Think Better World will bring together an alliance of food stakeholders in the public, private and third sectors to address the complex, ‘messy’ sustainability challenges facing our world today. 

Crucial to supporting the partnership will be the recruitment of a data scientist to embed this new, AI-enabled technology within SI.    

“At a time when misinformation abounds online, gathering reliable, trusted data that can inform optimal decision making has never been more valuable. We at N/lab and Nottingham University Business School are excited to collaborate in this KTP partnership with Strategic Innovation, using NLP (Natural Language Processing) to advance consumer research – and helping organisations to both better understand their audiences and promote social good.” 
Dr John Harvey, Associate Professor, N/LAB
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“This two-year KTP project is an excellent opportunity for Strategic Innovation and Nottingham University to collate and analyse data positively, to enable the transformation of our food production system and provide human behavioural insights to NGOs and the food industry.” 
Jody Chatterjee, Innovate UK

With a shared commitment to “Machine Learning for Social Good,” we are excited to see what the KTP will bring. Want to know more or get involved? Please get in touch

Social listening case study available now 

We have used real-world data on skincare to show you  the types  of insights possible using Hazel

Strategic Innovation LimitedStrategic Innovation Limited is an innovation consultancy with a technical focus and a passion for sustainability. We have over 50 years of collective experience in food systems and FMCG industries, employing whole systems thinking to pinpoint where to act – to deliver the biggest gains. Our dedicated team of scientists and engineers bring together research and innovation using a “head in the clouds and feet on the ground” approach to ensure all our Blue-Sky ideas are rooted in science.  

N/LAB A centre of excellence in behavioural analytics, researching big data and machine learning to augment social policy and business decision-making. N/Lab has a dual aim of developing and teaching state-of-the-art techniques for business data analytics, as well as applying and deploying them into ‘real-world’ scenarios.

Haydn Green Institute for Innovation and Entrepreneurship A world-leading research centre for entrepreneurship education, innovation and inclusive and sustainable entrepreneurship.

Innovate UK Innovate UK drives productivity and economic growth by supporting businesses to develop and realise the potential of new ideas. We fund business and research collaborations to accelerate innovation and drive business investment into R&D. Our support is available to businesses across all economic sectors, value chains and UK regions. Innovate UK is part of UK Research and Innovation.  

Knowledge Transfer Partnerships (KTPs) Overseen by Innovate UK, KTPs or Knowledge Transfer Partnerships is Europe’s leading programme helping businesses to improve their competitiveness by enabling companies to work with higher education or research and technology organisations to obtain knowledge, technology or skills which they consider to be of strategic competitive importance.