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Consumer Insights

What it is

Introducing Hazel, SI’s social listening platform that delves into the user journeys of thousands of consumers to unearth new personas, consumption patterns, routines and rituals.

Hazel employs cutting-edge text analytics that turns consumer feedback into data-driven, actionable insights for innovation, improvement and growth.

The platform combines AI, natural language processing and proprietary ontologies to identify and tag across 19 different emotions and bring meaning to unstructured text – from anything from eCommerce reviews and social media to client data. Coupled with SI’s humans in the loop, you can achieve breadth and depth not possible from focus groups and surveys.

Why it’s helpful for you

Look beyond data aggregators, bestseller lists and market reports to not only understand when consumer experiences are elevated from like to love, but crucially also why. SI search for weak signals from consumption patterns, emerging hero products, personas and pain points to give you an edge over your competitors.

The SI difference

With our heads in the clouds and feet and the ground, SI work where science meets society to ensure our Consumer Insights are created using our technical lens to ensure feasibility and usability. And rest assured, everything is GDPR-compliant.

The Impact 

We have deep-dived into new product categories to identify previously unknown consumption patterns and experiences, from which we identified white spaces for our clients to improve and innovate.

Social listening case study available now 

We have used real-world data on skincare to show you  the types  of insights possible using Hazel