Consumer Insight
What are the hopes, dreams and fears of your customers, and how can listening to them create products and services that help them, as well as the planet? Our user-centric suite of services combines AI analytics, UX and tech scouting to find the “weak signals” that will become the new normal of tomorrow.
What it is
SI employs a cutting-edge text analytics platform that turns consumer feedback into data-driven, actionable insights for innovation, improvement and growth.
The platform combines AI, natural language processing and proprietary ontologies to identify and tag across 19 different emotions and bring meaning to unstructured text – from anything from eCommerce reviews and social media to client data. Coupled with SI’s humans in the loop, you can achieve breadth and depth not possible from focus groups and surveys.
Why it’s helpful for you
Look beyond data aggregators, bestseller lists and market reports to not only understand when consumer experiences are elevated from like to love, but crucially also why. SI search for weak signals from consumption patterns, emerging hero products, personas and pain points to give you an edge over your competitors.
The SI difference
With our heads in the clouds and feet and the ground, SI work where science meets society to ensure our Consumer Insights are created using our technical lens to ensure feasibility and usability. And rest assured, everything is GDPR-compliant.
The Impact
We have deep-dived into new product categories to identify previously unknown consumption patterns and experiences, from which we identified white spaces for our clients to improve and innovate.
Let’s work together on your next project
We would be happy to discuss your project requirements and how we can help you succeed to exceed your goals