Strategic Innovation is based in Bristol, UK with a team of 10 core analysts and a range of topic experts. This gives us the opportunity to specialise in innovation with the capability of deep technical understanding across industries as diverse as automotive, energy, medical devices and FMCG.


Formed in 2001, initially as Systematic Innovation, we have evolved in line with the natural development of the SI global network and methodology – founded by Darrell Mann in 1998.
In 2017, we rebranded and reorganised. Strategic Innovation now focus on client projects, while the Systematic Innovation brand covers the global network and innovation methodology research team.


Paul Frobisher


Paul Frobisher, founding partner of Strategic Innovation, is passionate about innovation. The world is facing huge long-term challenges and doing things the way they have always been done is just not going to cut it.

That is why Paul got involved with innovation, and why he is thrilled to be working with some of the world’s best and most influential companies. Paul loves the buzz of taking a team through the innovation journey and finding winning concepts and solutions.

With a background in engineering, Paul’s specialties include: Systematic Innovation, TRIZ, Generational Mapping, Spiral Dynamics, Long Range Planning, Complex Problem Solving, Programme Management, Team Building and above all Thinking Differently.

Michala Eichner Techau


Michala Eichner Techau, founding partner of Strategic innovation, grew up passionate about the environment and biodiversity. To Michala, innovation is a way of addressing how to best make positive changes to the way humanity is impacting the world.

As a biologist at heart, the environment and a sustainable approach to doing business are always important aspects of any programme that Michala is involved in.

With a background in genetic engineering and medical immunology, Michala’s specialities include; Open Innovation, Systematic Innovation, Technology Scouting, Market Landscaping, M&A Target Identification, Complex Problem Solving, Business Development, Programme & Client Management.


At Strategic Innovation, we create a fun and friendly atmosphere for everyone. We have open, challenging and inspiring relationship with all of our clients. Read more about why people enjoy working with us.

Practical, Useful and Real

We have a bigger, more practical method than most – it’s more ‘real’. We are enabling our clients – so in a way we are builders of value. But we are also very practical, down to earth people with a friendly approach.

Problem Finders and Solvers

We believe that the right solution to the wrong problem equals the wrong solution. We devote the right amount of time to understanding the situation, defining the limits so we find the right problems to solve to make the biggest impact.

We Have a Higher Meaning

Our ultimate aim is to make the world a better place through sustainability. But this isn’t about being environmental or social activists. We stand on the principle that true sustainability is built upon sustainable business. The goal is to eliminate harm, maximise performance though innovation, so everyone wins.

A Different View

We have a structured approach to landscaping a subject area, building a picture of the state of the art, and the key experts and academics in the field. We build a platform of knowledge on which to innovate. Then, using Systematic Innovation techniques we give clients a unique perspective and valuable insight.

We're Broad

SI straddle the area between research and marketing, between fuzzy and technical. We were born in technical but we speak “marketese” and projects often involve both camps.

We Make Heroes

SI live for the ‘wow’ moment; it’s why we do this. And in the day to day reality of working with clients, we give our client project managers something to be proud of, delivering on departmental KPI’s and personal objectives. We like to work with our clients, not just for them.